Intro:

Piramid Bank USA stands as a conceptual and independently-owned mutual bank, passionately committed to understanding and addressing the unique needs of its consumers through personalized services. This case study delves into the strategic process of creating a corporate branding for Piramid Bank USA, focusing on capturing the aspirations and values of the American people.

Goal:

The primary goal of this branding project was to establish a corporate identity that resonated with the American populace, reflecting their values and aspirations. The name 'Piramid,' derived from the language of Indonesia, symbolizes the fusion of cultures within the banking industry. The three-dimensional pyramid logo was meticulously designed to represent balance, reflecting the harmonious integration of diverse elements. Additionally, the incorporation of broken abstract triangles and black-and-white photos aimed to introduce modernity, progression, and a dynamic touch to the brand, enhancing its visual appeal.

Results:

The results of the branding project manifest in a well-crafted and cohesive brand identity for Piramid Bank USA. The three-dimensional pyramid logo successfully symbolizes the harmonious fusion of cultures within the banking industry while establishing a sense of balance. The inclusion of broken abstract triangles adds a contemporary and dynamic dimension to the brand, symbolizing growth and progress. The integration of black-and-white photos creates a visually striking contrast, infusing sophistication and depth into the overall visual representation of the bank. Collectively, these elements work in harmony to communicate Piramid Bank USA's commitment to understanding and serving the needs of its consumers in a personalized and dedicated manner, contributing to a strong and memorable brand identity.

Process Book