Intro:

McDonough Braungart Design Chemistry (MBDC) stands as a pioneering global sustainability consulting firm, dedicated to providing innovative solutions that minimize harm and drive clients towards creating a positive impact on the entire planet. At the core of MBDC's mission is the commitment to introducing new ideas that foster sustainability and environmental responsibility.

Goal:

The objective of this project was to craft a clean and modern brochure that authentically represented the values and offerings of McDonough Braungart Design Chemistry (MBDC). Tailored to cater specifically to professionals in hospitals and medical supply companies, the goal was to create a visually impactful and informative brochure. The design approach was rooted in meticulous research on hospital tools, colors, and the overall aesthetic prevalent in the healthcare industry. The incorporation of sharp edges, triangles, and images of doctors and nurses aimed to convey precision and professionalism. The strategic use of angles with the accompanying quote added a dynamic visual element to the design. Furthermore, insights from hospital environments guided the choice of colors, with teal symbolizing the precision of doctors and a bluish hue representing the uniform worn by nurses. To bring the entire design together, a clean and modern Helvetica font was chosen for its clarity and simplicity.

Results:

The results of this project materialized in a visually compelling and effective brochure that authentically reflects the ethos of McDonough Braungart Design Chemistry (MBDC). The incorporation of sharp edges, triangles, and healthcare imagery successfully conveys professionalism and precision, aligning with the intended audience of professionals in hospitals and medical supply companies. The strategic use of teal and blue hues adds a touch of familiarity and authenticity, grounded in observations from the healthcare industry. The clean Helvetica font contributes to a modern and organized aesthetic, ensuring clarity in communication. Collectively, these design elements come together to create a brochure that achieves the goal of representing MBDC in a visually appealing and impactful manner to its target audience.